March 29, 2009

State Your Case With A Vintage Rock T-Shirt

The music industry is cyclic, meaning what was outdated is back in fashion once more. Different things can trigger the revival of music genres, and music fans love to show off their reverence for their favorite sound by digging out the t-shirts they used to wear, depicting their top groups.

Initially it appeared that hip hop would remain the favorite genre for the coming generations; yet beneath the rhymes and beats was the sound of vintage groups, which hip hop stylists sampled and integrated. Young folks hearing hip hop music were for a long while clueless that they were really hearing riffs by Aerosmith or samples of Journey tunes. That is, until the launch of video games like Guitar Hero.

Games like Guitar Hero and Rock Band depended on vintage classic rock as their background music; all at once young people could identify the makers of this sound, introducing them to a new music genre termed “classic” rock, which they fell for right off the bat.

The video game industry quickly jumped to offer the younger generation what they wanted – classic rock songs for Guitar Hero and similar games. When parents saw this, they began unearthing their vintage rock t-shirts and wearing them. After all, the kids finally realized just how cool classic rock really was. The kids saw their parents and the characters on video games like Guitar Hero wearing vintage rock t-shirts, and decided they liked them and wanted them too.

A band’s t-shirts and older music often starts selling well again when that band releases a new record. The sudden climb in vintage rock t-shirts sales is like multiplying that concept by the number of rock bands available. All of a sudden t-shirts and CD’s were selling like crazy again when those video games brought back all that guitar based classic rock.

The younger generation brings back those things that their parents held dear when they were younger. Bands from 20 or 30 years ago have become favorites again, of even the younger generation, due to the popularity of the game Guitar Hero. Youths are purchasing music but also are getting back into vinyl so records are making a resurgence too.

What a welcome surprise to find music similarities bringing children and parents together! Now that video games are bringing back classic rock and some vintage rock clothing, parents are rethinking the fact that they thought for a long time those video games were bringing down their generation of children.

While it is doubtful that hip hop will go away completely, it’s remarkable to see the very kids that were sporting DMX t-shirts today putting on vintage rock t-shirts while they play classic rock on their music players. Games such as Guitar Hero are a quintessential example of how one generation’s idols can reemerge with the cultural vehicles of the next generation. It’s difficult to guess how classic rock will become familiar to the next generations, however presumably someone will discover how to re-introduce vintage rock t-shirts yet again.

About the Author:

Filed under Music by

Leave a Comment

You must be logged in to comment

Register Login