Not omit the greatest automobile market of China’s strategic restart Renault

April 16, before the F1 Shanghai station and before the opening of the Shanghai International Auto Show, also just in time, including SUV such as the Toyota RAV4-intensive released in April, published in Shanghai strategy Renault new car – the first SUV corrego proud of the city. Renault Chief Executive Officer, Greater China Chen Guozhang on China’s automobile market, Renault and other issues of China’s strategic failure to accept an interview with a reporter.

- Greater China of many meaning for Renault

“In the present awful financial position in the world, China is the only earnings and total sales have expanded auto market, but furthermore the most money-making SUV market.” Chen Guozhang said, “have large implication of the establishment of the Greater China region. The first China this year, has become the world’s biggest market; Second, as the world’s biggest emblem, was not thriving in the Chinese market, it is inconceivable. Renault to set up the Greater China district, displaying the Renault on the size of the Chinese market vigilance to, and the Renault of long-term development in China’s conclusion and confidence. “He said that Renault will be the mainland China market in Greater China as the center, efforts to accomplish the merchandise sales scheme, trading assets and human assets to encourage the synchronization.

In a reporter’s question, Chen Guozhang Renault frankly summed up the Chinese market over the past missed a variety of reasons.

Chen Guozhang said: “The first is timing. As far as I understand, when the Renault in the world There are some large tasks under way, encompassing in India, there are some districts in the development of new markets, but the assets are limited. second, likely because of the French head agency of China’s development does not have a very clear comprehending, which arrive from persons who drive sufficient job places can be seen. For demonstration, in 2004 the trades of Shanghai Volkswagen traded more than 400 emblems vehicles, with Renault’s position was similar. But today, persons close to the aim of 20,000. Shanghai Volkswagen is a means to accomplish through three changes: First, adapt the organizational structure, can drive a direct connection with the head agency of the individual from ; Second, re-engineering goods, a large number of foremost merchandise launch; Third, imported vehicles at that time to glimpse the change in principle, market share expanded substantially. Therefore, I now proceed with them is precisely the identical way. ”

- The introduction of the new force in China

Great importance to the Chinese market is not only remain in the plan, Chen Guozhang said: “This year, the headquarters will be allocated over 80 million yuan estimate the additional marketing investment, in the first quarter has been inside for three months, the investment budget of 20 million . the next three years, but also the introduction of 14 new vehicles, the end of this year will introduce five products. This five cars will be racing mainly sports cars, F1 racing this year is the most important resources Renault Alonso we spent 46 million (U.S. dollars) of wages for one year, please come in, and is the world’s most expensive car the most important one of the star, this resource is also very important. ”

He said: “We have commenced to accomplish a comprehensive promotional arrange, embracing the expedition, embracing the F1 motor vehicle to move to China.”

Reynolds requested when the subject of China, Chen said the phase will not answer to this obstacle, because there are other departments. However, the value bound to the Chinese market will slowly extract from their achievements reflected.