International Automobile giant’s slim and the expansion of own emblems

Beijing Xinhua April 19 unfastening of the Shanghai International Auto Show, a emblem is thought-provoking: the face of uncommon worldwide economic urgent position, General Motors, Ford and other worldwide auto monsters to deal the emblem in the engaged downsizing, and Geely, Chery and other unaligned emblems the brand’s fast expansion in.

Prior towards this, GM executives remarked the Hummer brand is negotiating with prospect buyers, according towards U.S. media reports, within order towards dampen prices within order towards obtain government assistance loans, General Motors Corp. is contemplating whether towards sell its Saab, Pontiac and Saturn brand. Ford is within financial turmoil shall succeed ahead of the arrival of Land Rover, Jaguar sold towards Tata of India was a huge size of precious cash. In contribution, Ford indicated that they had with a number of prospect bidders onto the sale of its Volvo brand cars towards behave in-depth deals towards start. In contribution, the reporter also knowledgeable that a number of luxury brands are bustling for the manufacturer of the brand’s loss towards encounter buyers.

In contrast, the rapid growth of their own brands. Shanghai Auto Show Geely at this independently should appear the Global Hawk, Imperial, Shanghai, the three principal brands of England, and the Chery brand towards be unveiled there are micro-car brand Kairui, passenger car brand Chery, within high-end cars ruilin brand and corporation car brands, such as Wei-lun. In contribution, Lifan, Pentium, Roewe, MG, such as own brand products are increasingly elaborate code sequence. For example, there are 320,520,620 Lifan, FAW Benteng possess B70, B50, there are 550,750 Roewe Roewe notion cars and N1, MG has MG6, MG7, MG3SW, MGTF, etc.. Brand novel, brand novel car regular, the novel product, code-named series, lent independently towards see this onto the show’s general audience is a experiment of businesswoman automotive journalists and a number of dizzying taste.

Journalists accept as factual that the present remedy of its own emblem of high-speed expansion from a gaze at two aspects. One is the unaligned emblems with a 100 years of worldwide auto emblems as contrasted to a little calf, in the emblem development method, often have know-how from the first sequence of a lone emblem to emblem and merchandise expansion stage sequence.

To Lifan, the first on a Lifan 520, then continuation of “a number of +20″ the title, and step-by-step with 620,320. Yin Mingshan, head individual of Lifan Group has presented humorously notified reporters: “It has been Lifan 320,520,620, a famous person inquired me, this calling procedure you can only have a total of nine titles, how to do after 920? Recently by the G20 source of inspiration, I abruptly glimpse the lightweight, rapidly listed ‘+20′ letters. the future may be called A20, B20, etc.. ”

From another issue of outlook, its own emblem of “two locations at one time inflation” is the early start of its goods from low-cost low-quality emblem likeness of the inescapable choice. To Chery for demonstration, and scale up output, and furthermore a certain improvement method, but the regulations of the market emblem likeness by imprisonment of 10 million variety, when the alternative of emblem expansion, re-shaping the likeness is not tough to understand.

It is worth noting that the emblem should not own the expansion of the emblem as a easy, no issue the risk. From GM, Ford and other auto monsters to glimpse demonstrations, if the acquisition of emblem or emblem, its emblem if they can not pattern a cohesive force between, as well as Hyundai Motor stage scheme to depend on widespread centre constituents to decrease charges, it will become cumbersome and more powerful .

Especially within high-end brands towards the procedure of transition, the most easy towards condone the quality of service and popularity boosting the synchronization. The market is merciless, do not you wearing a vest of high-end consumers shall get recognized, manufacturers need towards boost the brand photo, boost the quality of after-sales service, selling, wage a huge network upgrade investments. To the success of brand integrity, brand popularity and brand DNA, towards focus the next decade, two decades years and even posed layout. Ignore these, the rapid growth of the brand shall not design long-term energies of the “Expanded brand” their own brands towards draw lessons from this car.

Journalists possess toured within Germany, Mercedes-Benz, BMW, Audi and else prominent brand of the museum, which predetermined the course of a century brand brief one. A certain point of look, it is a century long history of car and classic “show.” These prominent car within the procedure of brand industry, cars spotted, also named Gradient Series; the equivalent brand of it is content and technical design of the DNA, and that is the brand energies for centuries.