January 3, 2009
If You Want To Be A Rock n Roll Star, You Need to Play Those Live
So, you want to be a rock and roll star, or country or hip hop, jazz, pop, or any genre of music star. Well, dreaming is fine, but no matter what they said in the secret, it isn’t going to make you any money, and it sure isn’t going to make you a star. You have to get off your bed and get started.
While playing live may sound old fashioned in this day and age of the internet, it is still an important part of your marketing arsenal. According to information at the MusicMarketingCenter.com, right now is a great time to build your career. There’s no ‘big thing’ right now. If you have something unique to your sound, there’s no reason you couldn’t become the next music phenomenon. If you fit into an existing style of music, people are always looking for something new yet familiar.
One of the most important things you need to do is to figure out what niche your music fits. In a future article, we’ll go more into depth on that topic along with all kinds of ways to get yourself heard in the digital world. But, for this article, we are going to concentrate on playing live.
Does your music fit into a category? If it does, then that’s where you start. Look for venues in your area that support the music you play. Even if it’s a place where you get paid by the money that’s put in a hat that’s passed around, it doesn’t matter. You’ve got to start somewhere. This is the way to create a following in the real world.
That following… your fans is your number one asset. You need to bring whatever you need to create a mailing list. This is the most important thing you can do to nurture your career, and is the subject of quite a few posts at the MusicMarketingCenter.com. Try to get them to sign up right then and there for your mailing list (or fan club). Strike while they are excited about your music… when hearing it live. Bring a computer with an internet connection and let them sign up for your mailing list right there. If you can’t do that, at least bring a pad of paper and some pens. Just get that info so you can keep in touch with your fans. The better they get to know you, the more likely they are to tell their friends, and increase your fan base.
You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don’t know about. They feel like they know something special that others don’t know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.
When you finish your set, and even in the middle, mention signing up for your mailing list. Stick around after you play. Talk to the audience, and tell them to be sure to sign up for your list so they know what you are up to. You may not think talking to you is a big deal, but to someone who doesn’t know you and liked your music, you are a star, and it makes them feel special to have actually talked to you (yes, you). Be nice, thank the fans, and allow them to love you and think you love them back. Don’t put on the punk attitude. Even in the late 70′s when the punk scene and attitude was at it’s height, the people loved talking to them, and plenty of the ‘stars’ would be really nice to people off stage. Fans eat it up.
If your music doesn’t fit a specific genre, colleges and clubs have always prided themselves on being the first to bring their audiences innovative work.
Even audition nights and open mike nights give you a great chance to play. There are plenty of famous people and bands that started there. Bring in some friends who can be your cheering squad. People are often like monkeys. When they see others enjoying the show, they are more likely to enjoy it themselves. The more excited your friends get, the more excited all the people in the audience that never heard of you will become also.
All in all, you need to just get out there at every opportunity and play your music live. For the fans, there’s nothing like hearing a band do their thing right in front of you as part of a crowd. And for you, it’s great to get the immediate feedback and admiration from a live audience. Although there are ways to get your music to more people at once, there is no other way to generate the kind of impact that a live show of your music creates.
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