Honda Motor China’s market-driven two times

Although the influence of economic urgent position, Honda in Japan and North America emerged in mature markets for example sales dropped, but the 2008 Honda vehicle sales in China extend to come to 473,297, an boost of 11.7%. Among them, Guangzhou Honda traded 306,183, up 3.7%; Dongfeng Honda’s sales come to 164,216, an boost of 29.3%; Acura emblem sales of imported vehicles come to 2898, an boost of 106.7%.

Honda in China, two junction project, Guangzhou Honda and Dongfeng Honda Honda are habitually “focus on sales profits,” the pragmatic development scheme has been since the origin of the accumulation of breakdown goods in their respective markets are getting better . In 2009, the two businesses begun to play distinct tunes, extend to encourage the development of China’s market Honda.

Has perpetually implored on marketing compact than the goods produced scope for of Dongfeng Honda strategies, the principle subject in 2009 will be adhering to the compact layout of the expansion supported on the sound.

5 years to set up Dongfeng Honda, last year sales of 164,000, an boost of 29 per hundred to more than 3 times higher than the commerce development in the automotive commerce sales strike a record. Last year, Dongfeng Honda is furthermore the only two goals to boost sales and accelerate the culmination of the vehicle over.

Compact layout of the output capability of Dongfeng Honda is in the doldrums in the wholesome development of the significant factors. From the initial 30,000, to 80,000 subsequent, 120000, east of the high yield can be modified with caution until the bounds of design. Dongfeng Honda last year, only 120,000 in output capability, founded on the adoption of an befitting overtime, to advance the method, and tap the living promise, for example workshop accomplished sales of 164,200 results. Easily without the elongation, the new output base.

Dongfeng Honda of this approach will not only competently command the charges and dangers, but furthermore very beneficial to deal with ups and downs of the market alterations undulator.

Although only Dongfeng Honda’s CR-V and Civic models of two, but two models in their respective markets are in the forefront. Civic which top the forefront of the domestic intermediate sedan market, the annual sales of more than 85,000 vehicles, according to the fourth segment. CR-V is made on 7000 sales, the annual sales of more than 80,000 vehicles performance, becoming the first brand SUV market.

Dongfeng Honda cautious this year for the 180,000 sales target, an increase of 10%. In order to achieve this goal, Dongfeng Honda 120,000 in production capacity based on the start to reach 240,000 for the building of capacity. Dongfeng Honda to the media said that the production capacity expansion plans will be implemented in stages, does not mean that this year must meet the 240,000 capacity.

Dongfeng Honda in July is expected to reach 200,000 first production, and then in accordance with market conditions, to determine whether to continue to expand production capacity 240,000. “Will be based on market conditions to adjust, rather than rigidly adhere to 240,000 or 180,000, this is not a rigid way of thinking must be in accordance with the actual situation, in accordance with the laws of the market adjustment.” Dongfeng Honda executive vice president and said Liu .

Production line with scope for expansion of Dongfeng-Honda yield have been corrected in January of this year, close to 3 years of itemising Civic paragraph ushered in a variety of reorganise, the new Civic a total of four succession of 7 types, with the aged segment of ratio, is not only a larger charge assortment, but in addition the key to the new Civic started a new variety of the classic types, which means that the commencing of the new Civic down.

Dongfeng Honda is presently the goods produced line a little lean, with the goods produced scope for expansion venture commenced, the approaching new types will in addition be the terminal confirmation.

Dongfeng Honda will carry on to extend this dissemination network. Dongfeng Honda presently has 230 dealers this year will be the quick development of the earlier two years, supported on the web to assure that the progresses of the unclasping as an valued attention, to chat about the “quality”, to chat about it anymore “quantity” as advantageous slow down the step, and optimize the layout, the purpose transferred to the Midwest, in order that the development of new web optimization services can better layout.

“Also as asserted by the initial concepts, absolutely not the way out.” Guangzhou Honda Executive Vice President of this judgment out of Guangzhou Honda in 2009 the major topic of the work. After a 10-year reincarnation of Guangzhou Honda, the centre of 2009 is “change” in advancing the scheme, hard abilities, but furthermore the merchandise emblems from the transition to the business brand.

Founded in 1998, Guangzhou Honda, the merchandise introduction, trading and other forms lead the commerce tendency, and now Guangzhou Honda’s innovations have become the current measures of the commerce as a whole. 10 years subsequent, take the start to change the Guangzhou Honda, the first to emblem construction, merchandise emblems from the transition to a business brand.

December 12, 2008 in Guangzhou Honda to set up the ceremony to celebrate the tenth anniversary of the issuance of new corporate slogan – a sense of the world moving. Yao yi ming said: “The sense of moving the world” is the core of the Guangzhou Honda to the pulse of perceiving the world, following the change the world. Yao yi ming said, “a sense of moving the world,” the ultimate in real terms on a “change” word.

2010, Guangzhou Honda’s own brand label “concept” will be formally ushered in to the market when the Guangzhou Honda will usher in “HONDA” and the performance of a dual-brand fundamental thought, the aim need a tough lead of the parent brand.

In March 2009, Guangzhou Honda, Guangzhou prosperous inner-city environs in the establishment of the Exhibition Hall, the first company photograph, this move in addition means that Guangzhou Honda commenced selling paths “deep surprise agents”, from a solitary wares to wares selling and company co-branding marketing.

In the goods, Honda, Guangzhou Honda’s goods proceeded scheme to four goods enclosed by the finances, intermediate, sophisticated, MPV four mainstream automotive markets, by virtue of which only 4 forms, Guangzhou Honda will be accomplished in 2008 sales of 306,000. Data display that annual sales capacity of more than 200,000 of the mainstream vehicle manufacturers, the Guangzhou Honda forms not less than kind, and a lone form has the biggest mean sales.

2008, Guangzhou Honda launched the eighth consecutive Accord, Fit and a new generation of Chevrolet’s first front FAN CITY, strengthen and improve the product mix of Guangzhou Honda. In particular, the eighth generation Accord is a new, full-year sales exceeded 170,000, an increase of 44%, sales of high-class cars again to regain the throne of Champion. This year, Guangzhou Honda also will introduce a new generation Odyssey.

Guangzhou Honda is in addition dedicated to this procedure of makeup enterprises, and farther enhance the goods produced organisation, examine and development procedure, selling organisation, web development and other procedures for enterprises and lay a solid groundwork for long-term development.

Production management, to create a more flexible production system, in accordance with changes in market flexibility to adjust the production of Rhythm; R & D system, Guangzhou Honda will steadily push forward the development of own brands, and continuously improve the personnel training system; marketing management, will manage the sale of more scientific network, the protection of the interests of distributors, the development of more transparent business policies, but also intensify the training of dealers to provide consumers with high-quality consumer environment; area network expansion will be based on the market and its own development in a planned way to develop Guangzhou Honda sales service network, in particular, will step up two or three cities network.