Honda Motor China’s market-driven twice

Although the influence of economic urgent position, Honda in Japan and North America emerged in mature markets for example sales dropped, but the 2008 Honda vehicle sales in China extend to come to 473,297, an boost of 11.7%. Among them, Guangzhou Honda traded 306,183, up 3.7%; Dongfeng Honda’s sales come to 164,216, an boost of 29.3%; Acura emblem sales of imported vehicles come to 2898, an boost of 106.7%.

Honda in China, two joint venture, Guangzhou Honda and Dongfeng Honda Honda are always “focus on sales profits,” the pragmatic development strategy has been since the founding of the accumulation of breakdown products in their respective markets are getting better . In 2009, the two companies started to play different melodies, continue to promote the development of China’s market Honda.

Has habitually asserted on trading compact than the output capability of Dongfeng Honda designs, the major topic in 2009 will be adhering to the compact layout of the expansion founded on the sound.

5 years to set up Dongfeng Honda, last year sales of 164,000, an boost of 29 per hundred to more than 3 times higher than the commerce development in the automotive commerce sales strike a record. Last year, Dongfeng Honda is furthermore the only two goals to boost sales and accelerate the culmination of the vehicle over.

Compact layout of the goods produced scope for of Dongfeng Honda is in the doldrums in the able-bodied development of the valued factors. From the primary 30,000, to 80,000 afterwards, 120000, east of the high yield can be corrected with caution until the extents of design. Dongfeng Honda last year, only 120,000 in goods produced scope for, supported on the adoption of an advantageous overtime, to enhance the method, and tap the surviving capability, for instance workshop realised sales of 164,200 results. Easily without the widening, the new goods produced base.

Dongfeng Honda of this approach will not only competently command the charges and dangers, but furthermore very beneficial to deal with ups and downs of the market alterations undulator.

Although only Dongfeng Honda’s CR-V and Civic forms of two, but two forms in their respective markets are in the forefront. Civic which peak the forefront of the household intermediate sedan market, the annual sales of more than 85,000 vehicles, as asserted by the fourth segment. CR-V is made on 7000 sales, the annual sales of more than 80,000 vehicles presentation, evolving the first emblem SUV market.

Dongfeng Honda cautious this year for the 180,000 sales target, an increase of 10%. In order to achieve this goal, Dongfeng Honda 120,000 in production capacity based on the start to reach 240,000 for the building of capacity. Dongfeng Honda to the media said that the production capacity expansion plans will be implemented in stages, does not mean that this year must meet the 240,000 capacity.

Dongfeng Honda in July is expected to reach 200,000 first production, and then in accordance with market conditions, to determine whether to continue to expand production capacity 240,000. “Will be based on market conditions to adjust, rather than rigidly adhere to 240,000 or 180,000, this is not a rigid way of thinking must be in accordance with the actual situation, in accordance with the laws of the market adjustment.” Dongfeng Honda executive vice president and said Liu .

Production line with scope for expansion of Dongfeng-Honda yield have been corrected in January of this year, close to 3 years of itemising Civic paragraph ushered in a variety of reorganise, the new Civic a total of four succession of 7 types, with the aged segment of ratio, is not only a larger charge assortment, but in addition the key to the new Civic started a new variety of the classic types, which means that the commencing of the new Civic down.

Dongfeng Honda is actually the output line a little slim, with the output capability expansion task begun, the imminent new forms will furthermore be the last confirmation.

Dongfeng Honda will continue to expand this distribution network. Dongfeng Honda currently has 230 dealers this year will be the rapid development of the previous two years, based on the network to ensure that the proceeds of the opening as an important consideration, to talk about the “quality”, to talk about it anymore “quantity” as appropriate slow down the pace, and optimize the layout, the focus shifted to the Midwest, so that the development of new network optimization services can better layout.

“Also according to the original ideas, certainly not the way out.” Guangzhou Honda Executive Vice President of this sentence out of Guangzhou Honda in 2009 the main theme of the work. After a 10-year reincarnation of Guangzhou Honda, the core of 2009 is “change” in improving the system, hard skills, but also the product brands from the transition to the corporate brand.

Founded in 1998, Guangzhou Honda, the merchandise introduction, trading and other forms lead the commerce tendency, and now Guangzhou Honda’s innovations have become the current measures of the commerce as a whole. 10 years subsequent, take the start to change the Guangzhou Honda, the first to emblem construction, merchandise emblems from the transition to a business brand.

December 12, 2008 in Guangzhou Honda to set up the ceremony to celebrate the tenth anniversary of the issuance of new corporate slogan – a sense of the world moving. Yao yi ming said: “The sense of moving the world” is the core of the Guangzhou Honda to the pulse of perceiving the world, following the change the world. Yao yi ming said, “a sense of moving the world,” the ultimate in real terms on a “change” word.

2010, Guangzhou Honda’s own emblem “concept” will be formally presented to the market when the Guangzhou Honda will insert “HONDA” and the procedure of a dual-brand notion, the target need a powerful order of the parent brand.

In March 2009, Guangzhou Honda, Guangzhou prosperous inner-city environs in the establishment of the Exhibition Hall, the first company photograph, this move in addition means that Guangzhou Honda commenced selling paths “deep surprise agents”, from a solitary wares to wares selling and company co-branding marketing.

In the yield, Honda, Guangzhou Honda’s yield carried on approach to four yield included by the economic procedure, intermediate, superior, MPV four mainstream automotive markets, by virtue of which only 4 types, Guangzhou Honda will be realised in 2008 sales of 306,000. Data present that annual sales size of more than 200,000 of the mainstream motor vehicle manufacturers, the Guangzhou Honda types a least type, and a solitary type has the greatest midpoint sales.

2008, Guangzhou Honda started the eighth following Accord, Fit and a new current inhabitants of Chevrolet’s first front FAN CITY, fortify and enhance the wares combine of Guangzhou Honda. In actual, the eighth current inhabitants Accord is a new, full-year sales exceeded 170,000, an advance of 44%, sales of high-class motor vehicles over to recapture the throne of Champion. This year, Guangzhou Honda in addition will usher in a new current inhabitants Odyssey.

Guangzhou Honda is also committed to this system of construction enterprises, and further improve the production management, research and development system, marketing management, network development and other systems for enterprises and lay a solid foundation for long-term development.

Production administration, to conceive a more flexible output scheme, in agreement with alterations in market flexibility to adapt the output of Rhythm; R & D scheme, Guangzhou Honda will gradually impel ahead the development of own emblems, and relentlessly advance the staff teaching system; trading administration, will organise the sale of more technical mesh, the defence of the concerns of vendors, the development of more clear enterprise principles, but furthermore intensify the teaching of dealers to supply buyers with high-quality buyer environment; locality mesh expansion will be founded on the market and its own development in a designed way to evolve Guangzhou Honda sales service mesh, in specific, will step up two or three towns network.