Dutch creative companies occupy the Chinese market

“The creation of the world’s creative economy 22 billion U.S. dollars a day and a 5% rate. In some countries, faster growth, the United States 14%, United Kingdom 12 British economist John %。”– kings “creative economy”, a book has been repeatedly cited the data. In fact, creativity in the same time will generate substantial economic benefits, are more likely to a company, a city, or even a country entirely changes.

Creativity will be the Old City of Manchester from developed to “David Beckham and Spice Girl” latest tendency capital, creativity to construct Hangzhou as “the most livable town in China”, creative the “798 Factory” become a new breakthrough in Beijing

In China, the creative commerce are quickly appearing at an unprecedented rate. Shanghai, Shenzhen, Chengdu, Beijing and other locations is to dynamically encourage the development of creative commerce, the establishment of a assembly of creative commerce to conceive a significant base. Not only to make good numerous Chinese businesses desire to evolve into a creative enterprise, and creativity more and more foreign businesses have started to live at the Chinese market.

Mattmo setting down from the Netherlands in Shanghai

Referred to the creative industries, it can not fail to mention the Netherlands.

The early 80s of last one 100, the creative businesses in the Netherlands commenced to flourish and develop up. According to written knowledge from the Netherlands government websites, the Netherlands is the world’s fastest-growing creative businesses practitioners in the world. The Netherlands in 2007 to put on the work of creative practitioners had arrived at close to 50 million population, accounting for the Netherlands countrywide workforce of about 47% of the total.

The creative commerce, the Netherlands after more than two years of hard work, has moved from solely financial procedure divided into a distinct commerce in the world’s premier standard. Amsterdam, the Netherlands through the town to construct emblems and endow them to make alterations absolutely, evolving the latest tendency capital of Europe.

As a creative strategy for the Dutch companies, Dutch companies in China Mattmo is very typical of the way – from in Beijing, Shanghai and other places to conduct a speaking tour of colleges and universities by 2006 in China created the Dutch Room (House of the Netherlands) studio, and then to actively participate in the tender Shanghai Metro Line 7 subway station design projects until September last year to set up an office in Shanghai.

Monique Mulder, founder of the financial gathering and chief director of worldwide web Doroth Straeter (following as “special Shi Chui”) in Beijing “China Economic Weekly” exclusive interview, said that their is no unfamiliar person to China, 5 years, they have multiple-entry between China and the Netherlands on.

How to delineate the creative industries? With the conventional 4A (American Association of Advertising Agencies, Advertising Agencies Association of the United States, the commencing of the last one 100 by the United States for greatest promulgating financial gatherings in rank to arrive at the establishment of a well-known) What is the difference? Mattmo financial gatherings in China to do business? Faced with a succession of queries lifted by reporters, Mr Chui extraordinary, the bond commenced in the environs of the market, with more than 10 years toiling understanding in large-scale promulgating professionals advised reporters that the creative businesses as a burgeoning new development, becomes a sultry subject, because it shells not only the conventional sense of the social businesses, for instance picture, TV, society and making known, embracing art service development, for instance arranging performances and exhibitions; through a succession of economic create, goods produced and use lead to worth flexible chain of bonds value-added. Mattmo for instance Creative Strategies, on the reflected that financial gatherings, government sections and social gatherings supported jacket create through the development of sophisticated real estate to bring ahead worth and affluence potential.

“Mattmo enterprise in China quick expansion over the past five years, we have support with China are getting nearer and nearer, and all this is so natural.” Mattmo co-founder Monique advised reporters, “We expect that the Office in Beijing will be a flat unclasping, we are in the Chinese market is very confident about the prospects for development. ”

“We expect that our new logo create in Shanghai”

Tongji University and Shanghai both in inner-city development, inner-city arranging, inner-city brand label examine and approach development to initiate strategic cooperative family between the paddock or with the architectural create sub-Han Consulting (Shanghai) Ltd., in early 2008 in the Shanghai Metro Line 7 create points to win offers, and China’s in the household customers to bear out R & D work in the Monique the fraction getting higher and higher. Monique trusts that the Chinese market has become an arising creative market, more and more Chinese population commence to pay alertness to the creativity and love for their own life changes. Shi Cui extraordinary in scenery, China’s customers in rank to endorse the internationalization method, more and more inclined to distribute all of a enterprise to give integrated making acquaintance services to the certified institutions.

Shanghai Metro Line 7 is the 2010 Shanghai World Expo will be the traffic, “main artery”, there are five sites along the circulation of Fair Park in the world. The subway line will be opened to traffic throughout the year.

“We made ‘communication’ of thoughts, through some divergent configurations of making acquaintance between the upshots of strategies, endorse mutual harmony between people. Our work ethic is the purpose of scenery from the listeners, in rank to bring ahead a favorable photograph of customers and logo. Hope Our create will brighten population to become Shanghai’s new logo. “Shi said Chui.

“China desires to better enhance their own creative”

Shanghai, China’s creative businesses can be delineated as the first step on the road. As of the end of 2007, Shanghai has 75 creative highly-developed open space concluded and put into use, more than 2,500 creative enterprises, more than 20,000 people employed located.

According to the “Shanghai Creative Industries” Eleventh Five-Year “development plan” and “focus on the development of creative industries in Shanghai Guide” and other government documents, Shanghai in 2010, the city’s creative industries to reach more than 10% of the GDP; 10 years or so build Shanghai into Asia’s most influential centers in the world of creative industries; 20 years or so to make Shanghai the world’s most influential centers of the creative industries.

“We chose to establish offices in Shanghai, is because many international advertising agencies have been established in the city agency, and we also liked the atmosphere of the city.” Monique told reporters.

And China through the cooperation of universities, Monique found that more and more Chinese students emerged amazing talent and ability, “China and Western technology is not such a big difference”, Monique said, “The problem is that the design of China the need for innovation. “In her view the design of China’s Academy has a great development, Chinese designers have begun to change the thinking of joining an international perspective to the design, but also need to continue to improve, should play a team strength,” one good design should be adopted, the full exchange of designers, sharing the results, which found the most beautiful things. “Monique believes that many Chinese designers have begun to work overseas, there are many innovative companies of foreign capital into China, which will certainly help China will raise the level of development of creative industries level.

In 2008, Monique premier her group construction Center in Amsterdam (ARCAM) annual Art Festival, to help conceive the public displaying in China “China Contemporary-Architecture” (Chinese up to designated day architecture), they discovered that after the wrapping after the “China-minute movie “,” Introduction to Feng Shui, “” Kung Fu Course “typical of Chinese heritage, for example conceive, very popular. “China’s growing number of customers came to the European market themselves when they proceed out if we can get a good bundle conceive, will make astonishing outcomes, so we wish that through connection and co-operation to help them succeed.” Monique said.

“Amsterdam, through a sequence of concepts to enhance their own emblem of the town, have become a emblem and wants that China can in the next couple of years to improvement themselves through the conceive, to become creative large-scale country.” Monique said sincerely.