Dual-brand strategy Shanghai Automotive to start the layout shows that the effect of

In the 13th Shanghai International Auto Show, Shanghai Automotive (600,104, it shares) (600,104) to the “integration innovation, win the future” as its theme, carrying Rongwei, MG brand of Grand total of 9 two models show 16 the first full car show, and a breakthrough for the world’s first two models: the world’s first MG cars the concept cars MG6 and 3G Rongwei N1.

The Shanghai Auto Show booth area reached 1600 square meters in order to “and different” design approach clearly communicated “Roewe” and “MG MG” differentiated brand positioning. Shanghai Automotive brands in their own camp, the first production models of the formation of “a full range of multi-brand” the layout.

2009, is Rongwei MG and MG in the first year of the culmination of a comprehensive integration, but furthermore the implementation of the Shanghai vehicle “platform strategy” and “dual-brand strategy” into the year off, in succession to accomplish “unified study and development, unified procurement , joined to conceive “the cornerstone of the starting of efforts to promote” Unity Marketing, “the junction use of assets, twice the brand’s development and development will be” flawless brand-building, advancement of merchandise sales “as the major task. In the circulation mesh, the Roewe 160 dealers have marked up, covering 30 provinces and territories; MG MG cover 28 provincial-level administrative district, has marked up 87 dealers.

Shanghai Automotive Industry (Group) Corporation and Shanghai Automotive to promote new energy leading group office in the 2009 Shanghai International Motor Show Hall sign, “the Expo to promote new energy auto project agreement.” Under the agreement, SAIC will fully mobilize the resources to complete the exposition of new energy vehicle development tasks. Shanghai Automotive to promote new energy leading group office will do a good job and work-related resources, promote coordination, and policy support.

According to the design, Shanghai World Expo in 2010 will encompass the provision of electric driven, super capacitors, fuel units and hybrid vehicles almost four classes of new power automobiles. Nearly a 1000 flats of new power vehicles will be the submission and brandish the 2010 Shanghai World Expo will be a foremost highlight.