April 30, 2009
Dell smartphone to the Board: a dicey game
As early as two years in the past, the development rumors Dell like to move into the brainy handset market. In actual, Dell PDA depart the market, the Dell in addition accelerated into the brainy handset market, job preparation.
Recently, Dell CEO Michael Dell said the financial gathering will be included in the brainy portable handset market. March 26, Sina Technology him in an exclusive interview that Dell’s wares line will be broadened to brainy handsets, “Now we moved into many of high-profile new environs, for instance storage, services, etc., we have moved into a 3-6 city. can observe that the wares line is in addition affluent and has a tiny video screen of portable Internet inventions and even brainy handsets have. ”
The author believes that wading Dell smartphone market, either of two ways: First, start all over again, self-development. Investment in this way, the cycle length, slow results on the new Board are severely disadvantaged. Are two chickens lay eggs borrow, through the acquisition of smart phone manufacturers are now directly market, which Dell are probably the most likely way of selection.
It has been revealed that Dell for the acquisition of smart phone manufacturers which also had to plan, and is by surface. Palm, it is best to buy Dell. At present, Palm troubled, much-needed investment. And the acquisition of Palm, Dell to enter smartphone greatly accelerate the speed on. Well-known Silicon Valley IT consultant (Sramana Mitra) have built the acquisition of justice Dell Palm, she think, Palm cell phone not only has Pre, have a great smart phone operating system. Palm market value of only 800 million U.S. dollars, in terms of the Dell is not a large sum of money.
Of course, Dell to enter smartphone market, not the bag, there is no risk. In fact, the current strong market, many smartphones, the new Board to the Department are not born again in order to find their own position, there is considerable difficulty. Apple iPhone is king in this market, Wang, in terms of brand awareness, market share and technical services, Apple’s rivals are stronger than others. Google, with Android system, are also developing their own smart phones, power can not be. In addition, Nokia’s Symbian platform portability advantages, market share increase steadily; Microsoft through the Windows Mobile system, was the strength of confrontation with the Palm.
In short, the brainy portable handset market-by-day struggle will be fierce contestants will be less and less. After a succession of might, will ultimately endure, and only those who are very large and tough rivals. Therefore, in this case, Dell for the development of multi-business, wading Smart portable handset market, no suspect attempting, face very large obstacles. Kaufman Brothers (Kaufman Bros) examine consider Dell has a prototype of its brainy handsets to the AT & T and Sprint Nextel to investigate, but analyze the other yield do not have too much research, so not interested.
To summation up, in spite of of the fashion in which Dell to move into smartphone market, I consider the prospects are not good, and the circumstances is grim. Dell can at a white-hot struggle for survival, one stroke out of a thoroughfare ,be time to verify.
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