April 26, 2009
Customized portable handset services marketed
In the communications industry, to hear the most is the customization of products operator “custom cell phone.” Look up its definition of the network: mobile phone customization is the operator of direct purchases from handset manufacturers, and then lower prices to consumers, from a variety of data through the provision of value-added services to generate a profit.
Do not interpret, we furthermore understand what is be adept to customize products.
Operators to purchase customized products, the benefits involved in the tripartite. One is a carrier itself, the second is the product supplier, third-party aspect is that the consumer eventually. If consumers buy the operator of a custom product, then the consumer must provide the operator of the network services. It is understood that the operator products customized for the market are relatively cheaper. Since, in the operators to cooperate with the supplier on the basis of the supplier will receive a certain amount of subsidy. Once all the rage with the necessary and sufficient to send cell phone calls is the same as the model. But for consumers, as long as the Recognition can do their own products, is also considered cost-effective compared.
On the subject of this portion, the writer trusts that customized yield are not marketing yield, but the follow-up services. The Product Price is a ought, but the future use of services is unlimited. In China, portable handset operators customize the facade of foreign afterwards than can be said to be from the selling type of abroad. Bundled services in foreign nations often.
Recently, the Internet is also the beginning of the new operators have entered the ranks of the custom, but foreign carriers are still pioneers. Recently, foreign media have reported, AT & T said that AT & T3G will launch wireless broadband Internet access this customized version. Among them, Atlanta, users pay 50 U.S. dollars as long as two years along with no less than 60 U.S. dollars per month for wireless broadband service contract, you can have a retail price of 250 U.S. dollars for the Internet. As can be seen from the message, the original price of 250 U.S. dollars after the custom notebook Internet Price 80% reduction in the number of suppliers it intends to lose money under the banner of the promotion of what to do? Of course not. Products take a look at the conditions of purchase, purchase this notebook required to sign two years of not less than 60 U.S. dollars per month for wireless broadband service contracts. Network of 60 U.S. dollars per month service charge, the Internet of the 50 U.S. dollars, so as the author’s opinion, it is not selling products but services. Benefits in this tripartite relationship, the operator will always play a dominant role. Only in this way the price of distribution, suppliers should not only lose money, operators can have more income, and consumers, if approved, it can be considered benefit.
Supplier said a few days ago, there is news that Nokia’s market share in the United States has fallen to below 10%, which has reached the lowest point in its history. In order to change this status quo, the United States decided to work with Nokia’s largest wireless carrier AT & T co-operation, will soon launch its ultra-thin smartphone e71x. It is reported that the new U.S. cell phone will be the thinnest smart phones, it looks similar with the traditional BlackBerry mobile phone, but only 0.39 inches thick. At this year is expected to enter the U.S. market in May, and attached to a two-year AT & T service contract. Operators have dominated the overall situation, prices would certainly have benefits. It is understood that this new cell phone after the price discount the future at around about 100 U.S. dollars, cost-effective prices are very low RMB. This shows that the custom route, but also out of self-supplier of a viable road.
Recently, iPhone or small wind. There is also speculation that China and India in order to cater to emerging markets such as Apple iPhone is going at the same time the two high-end and low-end route. But in China, India, Russia and other emerging markets, iPhone may be the main route up the low-end. Prior to the introduction of iPhone carriers are also at the news of the speculation in the U.S., how things progress, still there is no positive or negative answer. However, in between the operators and the iPhone when entangling, iPhone to go low-end route of the message was inadvertently reveal out. Because before, it was speculated, iPhone and the cooperation of operators is the price of the bottleneck problem, but the iPhone is the low-end machines will have to break such a deadlock it failed to cooperate?
Both operators, suppliers or clients, they are either for their own prerequisites into the round object only. Operators to trade services, the supplier is to trade yield with the service, with the greatest objective is to consumers.
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