April 3, 2009

Chinese lighting industry: Who want to jump to the trap of OLED

In 1983, then-US President Ronald Reagan launched the famous “Star Wars” program, the United States by virtue of its economic strength, through the protracted, costly space arms competition, and put the Soviet Union’s economic and political collapse. This makes long-term development of the Soviet Union tend to heavy industry, light industry and agriculture stagnated status, coupled with the Soviet Union extensive mode of production and the Soviet Communist Party General Secretary Mikhail Gorbachev was in haste to implement economic reforms, at the same time to break the old order did not set up new order, resulting in economic, social and political chaos, leading to the Soviet empire fall.

Disintegration of the Soviet Union a certain extent, the United States are being “collapse” of the. Lighting industry in China seems to fall into this vicious circle is!

Recently, LED lighting in the industry really “fire” a very, very, in the eyes of industry, LED illumination light source seems to have become the future industry Fujio selection!

On the lighting in the domestic enterprises have entered the mainstream of the field of LED For the future of the market pie, “delicious” cake, the international lighting giant targeting but more a new generation of light source products.

According to reports, the well-known market research firm DisplaySearch recently released report shows, along with Philips, General Electric, Konica Minolta, Lumiotec companies and begin to enter the OSRAM OLED mass production of, OLED lighting industry in 2011 year set off a strong upward trend to 2018, OLED lighting market revenues will reach six billion U.S. dollars.

OLED or organic light-emitting diode displays, organic semiconductors are referring to materials and luminescent materials at current driven to achieve the light-emitting display technology and implementation. OLED lighting features are: lightweight, sturdy and durable, lightweight, and can be quickly opened a wide range of operating temperature, no noise and environmental protection applications, including automotive, display backlighting, decorative / general lighting, medical / industrial lighting, as well as the identification card / logo advertisement on six main areas of application.

LED compared with, OLED thin and light, more compact size, simple structure, LED components only 30% of the performance in color and more on merit. More importantly, it is low heat, and this break is still plagued LED promote heat dissipation problem. OLED lighting products as compared with traditional, with a curly, environmental protection (excluding mercury), the characteristics of seismic performance. Therefore, even if people in the industry that if the OLED technology and successfully entered volume production of sophisticated, it is possible to replace the traditional light source.

OLED and LED lighting with solid-state belong to the type, with the LED, as in previous years, it seems that as long as the technology is mature, luminous efficiency enough, a reasonable market price, as well as to promote the expansion of the use of Products, replace the traditional light source on the not far off.

LED ascendant, OLED has come back, but “will not be long before being replaced.”

From incandescent to fluorescent to metal halide, high pressure sodium lamp, and then to LED, until the current OLED, Chinese lighting industry seems to be the pace can not keep up with international giants, only steps behind, just Xiaocheng but there is already “obsolete.”

Have to admit, at present a large number of enterprises in China lighting industry for LED technology R & D and product use are just at the initial stage, the international giant has already spread to the war on the OLED.

In fact, in order to establish the technical threshold industry has been used by international companies operating practices, China is often a disadvantage in this regard. Can be said that the Chinese lighting industry is to repeat this old road.

In the OLED field, this is absolutely a asymmetric war. Nowadays the Chinese lighting industry as the “Star Wars” at the time of the Soviet Union, economic, technological, human resources, management and so on do not have to enter the OLED conditions.

But knew it was a trap, the Chinese lighting industry can only helplessly jump. The author believes that the fundamental reason is the Chinese lighting industry strategic planning deficiencies caused. Summed up, such as lighting giant Philips to develop ways, we can clearly see that they are a product from the pre-market research, capital investment, product development, production, marketing and promotional use, and then to the phasing out of the original product line, are Strict market has plans to push forward. New advance in more are out on a generation, production generation, listing generation, research and development generation, and even the idea of generation planning, 5 years or even 10 years later, the hearts of the mainstream products in the enterprise have a few, thus forming a very perfect and sophisticated products of strategic planning framework, thus starting that is beyond. Lighting Products Chinese enterprises although replacement, but more models are changes in the technological innovation really few and far between.

As China’s energy-saving lamps, LED technology continues to mature industries, especially energy-saving lamps, technical content is in some ways even more than international brands, in the production capacity and scale up the level of market applications, but also to allow foreign enterprises to catch up. But really want to change the Chinese lighting industry technical difficulties, we must start with the industry, the future of corporate strategic planning to proceed to product development, strategic planning into the business highly. Because really the core of future market changes is still a “technical” innovation, not just technology improved and perfected.

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March 31, 2009

Chinese lighting industry: Who want to jump to the trap of OLED

In 1983, then-US President Ronald Reagan launched the famous “Star Wars” program, the United States by virtue of its economic strength, through the protracted, costly space arms competition, and put the Soviet Union’s economic and political collapse. This makes long-term development of the Soviet Union tend to heavy industry, light industry and agriculture stagnated status, coupled with the Soviet Union extensive mode of production and the Soviet Communist Party General Secretary Mikhail Gorbachev was in haste to implement economic reforms, at the same time to break the old order did not set up new order, resulting in economic, social and political chaos, leading to the Soviet empire fall.

Disintegration of the Soviet Union a certain extent, the United States are being “collapse” of the. Lighting industry in China seems to fall into this vicious circle is!

Recently, LED lighting in the industry really “fire” a very, very, in the eyes of industry, LED illumination light source seems to have become the future industry Fujio selection!

On the lighting in the domestic enterprises have entered the mainstream of the field of LED For the future of the market pie, “delicious” cake, the international lighting giant targeting but more a new generation of light source products.

According to reports, the well-known market research firm DisplaySearch recently released report shows, along with Philips, General Electric, Konica Minolta, Lumiotec companies and begin to enter the OSRAM OLED mass production of, OLED lighting industry in 2011 year set off a strong upward trend to 2018, OLED lighting market revenues will reach six billion U.S. dollars.

OLED or organic light-emitting diode displays, organic semiconductors are referring to materials and luminescent materials at current driven to achieve the light-emitting display technology and implementation. OLED lighting features are: lightweight, sturdy and durable, lightweight, and can be quickly opened a wide range of operating temperature, no noise and environmental protection applications, including automotive, display backlighting, decorative / general lighting, medical / industrial lighting, as well as the identification card / logo advertisement on six main areas of application.

LED compared with, OLED thin and light, more compact size, simple structure, LED components only 30% of the performance in color and more on merit. More importantly, it is low heat, and this break is still plagued LED promote heat dissipation problem. OLED lighting products as compared with traditional, with a curly, environmental protection (excluding mercury), the characteristics of seismic performance. Therefore, even if people in the industry that if the OLED technology and successfully entered volume production of sophisticated, it is possible to replace the traditional light source.

OLED and LED lighting with solid-state belong to the type, with the LED, as in previous years, it seems that as long as the technology is mature, luminous efficiency enough, a reasonable market price, as well as to promote the expansion of the use of Products, replace the traditional light source on the not far off.

LED ascendant, OLED has come back, but “will not be long before being replaced.”

From incandescent to fluorescent to metal halide, high pressure sodium lamp, and then to LED, until the current OLED, Chinese lighting industry seems to be the pace can not keep up with international giants, only steps behind, just Xiaocheng but there is already “obsolete.”

Have to admit, at present a large number of enterprises in China lighting industry for LED technology R & D and product use are just at the initial stage, the international giant has already spread to the war on the OLED.

In fact, in order to establish the technical threshold industry has been used by international companies operating practices, China is often a disadvantage in this regard. Can be said that the Chinese lighting industry is to repeat this old road.

In the OLED field, this is absolutely a asymmetric war. Nowadays the Chinese lighting industry as the “Star Wars” at the time of the Soviet Union, economic, technological, human resources, management and so on do not have to enter the OLED conditions.

But knew it was a trap, the Chinese lighting industry can only helplessly jump. The author believes that the fundamental reason is the Chinese lighting industry strategic planning deficiencies caused. Summed up, such as lighting giant Philips to develop ways, we can clearly see that they are a product from the pre-market research, capital investment, product development, production, marketing and promotional use, and then to the phasing out of the original product line, are Strict market has plans to push forward. New advance in more are out on a generation, production generation, listing generation, research and development generation, and even the idea of generation planning, 5 years or even 10 years later, the hearts of the mainstream products in the enterprise have a few, thus forming a very perfect and sophisticated products of strategic planning framework, thus starting that is beyond. Lighting Products Chinese enterprises although replacement, but more models are changes in the technological innovation really few and far between.

As China’s energy-saving lamps, LED technology continues to mature industries, especially energy-saving lamps, technical content is in some ways even more than international brands, in the production capacity and scale up the level of market applications, but also to allow foreign enterprises to catch up. But really want to change the Chinese lighting industry technical difficulties, we must start with the industry, the future of corporate strategic planning to proceed to product development, strategic planning into the business highly. Because really the core of future market changes is still a “technical” innovation, not just technology improved and perfected.

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