May 2, 2009
China Mobile will be pushing this year’s “phone card” micro-payment
“Our aim is to endow China Mobile’s users to purchase a McDonald’s hamburger with no change.” China Mobile Shanghai Wang, general supervisor of facts and numbers services to the CBN, notified reporters yesterday, by the end of April, China Mobile will be early May before the starting of the client in Shanghai recruitment, this year to encourage large-scale wireless pay phone.
China Mobile Research Institute R & D after two years of preparation, will launch a new SIM card, will be NFC (Near Field Communication) chip with the SIM card integration, the realization of electronic payment and a variety of functions such as data download, which is expected to be a large-scale Application to change the user’s way of life. As long as the user using a mobile phone near the card reader, micro-payment can be realized.
This means that the future of China Mobile users as long as the replacement of the SIM card to carry the phone, you can at McDonald’s, Starbucks, Subway to achieve the payment using a mobile phone. As at the end of March this year, China reached 477 million mobile users.
Sources related to China Mobile, China Mobile needs to overcome the problems including how to enable the integration of mobile phone SIM card chip signal through batteries, filtered through the metal, thereby truly phone card, China Mobile has been in research and development process of a number of applications patents, the present, such as China Mobile has Dongxin peace, Huahong phone card and other large manufacturers under a single, in 2 ~ 3 months for mass production.
“Achieving the aim of wireless shop to pay this year is 1000.” Wang said, this is only the program in Shanghai, stores will encompass McDonald’s, Starbucks, Yi-Zhi more bakery, Shentong subway and so on, China Mobile will supply these enterprises book reader configuration, the present cost of each book reader is 3,000 yuan, and each new SIM business card charges 50-100 yuan, China Mobile has determined to encourage large-scale investment.
In detail, the present use of the Shanghai World Expo will be the first wireless telephone in China to pay for permits, permits to the Expo facts and numbers wireless users in China come to a new SIM business card, wireless payment.
China Mobile handset cards and customer statements will bank small discern or loan small discern statements fastened up, one time the allotment of handset small discern spend, the customer can, through SMS, the bank small discern or loan small discern in the handset small discern into the finance, but in addition through portable handset other account management.
In fact, in order to advance the wireless payments, China Unicom has chosen a different path. Shanghai, China Unicom announced last week that the company, the Shanghai public transport card to work, Inc., Fudan Microelectronics R & D Brush common bus card mobile phone, cell phone implanted in the NFC chip inside, the user in the bus, cross-rail, taxi when can be directly carried out using a mobile phone credit card payment. Shanghai Unicom will launch a number of recent feature built-in NFC chip bus card mobile phone pendant mobile phone cards and patch cards.
Bundled users
Wang said China Mobile in the wireless connection will not obtain any fee of royalty, but furthermore to pre-pay SIM advancement charges as well as supply the book reader the cost of premises. The reason is to permit users of China Mobile can not be divided from the services provided.
Because, in the appearing wireless submissions, wireless telephone users to pay is the most undertaking projects. Research firm AC Nielsen review undertook in China displayed that, eight more than buyers desire to be public transport cards, bank cards and other fee devices integrated into wireless phones.
Phone small discern integrated public transport cards, bank cards and keys and other roles, the request for paid job of a succession of new large-scale type will be brought out – employing a portable handset at the student, can be realised by omnibus, metro, cinemas, eateries are compensating the price; will portable handsets are NFC tags embedded on posters before, you can download the picture content, for instance portable handset ringtones and posters. Mobile handset users will inhabit the bags of the most valued location, and can return a type of cards in my wallet.
Nokia Ventures Organization Asia NFC Division Director Zheng shao dong said, NFC portable handset compensation investigate move ahead the every part of enterprise flexible chain of bonds of upstream and downstream businesses, embracing portable operators, service providers, handset and piece manufacturers, embracing portable compensation worth flexible chain of bonds . For instance, the card-issuing bank will change the way, at present, MasterCard loan cards in the investigate written knowledge will be spread through the portable web consignment in the NFC portable handset, hence collecting the cost of conventional loan small discern issuers.
Earlier, in 2006, Xiamen, China Mobile, Nokia, Philips Autopass business card businesses and had to start in Xiamen, China’s first Near Field Communication (NFC) wireless fee navigate business.
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