47-year-old Yin Yue thoroughly fed higher with small cars in the provincial waters in the scuffle with the opponent. As Chery Automobile Co., Ltd., Yin, led the business to a set placement in which he said 12 years – this figure is examined endemic in China, meaning reincarnation.

Record is clear. Meanwhile, Chery has sold to the world total of 1.5 million vehicles, more than 80 countries around the world have established more than 400 distributors and factory 9 CKD (another 6 under construction), making China the largest sales, visibility the highest self-brand passenger car business. It is the default for national brand car model, to obtain a high degree of recognition of China’s official overseas partners flocked to – in touch after the summit, Chery suddenly rise to a new journey.

March 19, Anhui Wuhu Chery Automobile assembly plants mindfully organised third of the output workshop, persons arranged to glimpse a new “equipment”: a new high-end emblem (Riich) and Wei-lun (RELY), and just off the assembly line the (Riich) first limousine G6. The past 12 years, the achievement of Chery only depend on a low-end brands: CHERY.

Chery obviously gone to great pains to this end. (Riich) brand LOGO old limousine with the United Kingdom Bentley (Bentley) is very interchangeable to the pointers, Wei-lin’s LOGO resembles Nissan’s Infiniti luxury brand (Infiniti), G6 is basically derived from the Chinese in the “high “the alphabet. High-end market to the EU, is on the Chery is CHERY create the expansion of a basic model of very many conduct of subversion. To numerous distance, it could be supposed as compensating tribute to modern cars. In 2001, later upgrading the quality of the Sonata with the exercise of Jaguar (Jaguar) interchangeable to the arrange, consequently modifying the modern low-cost car market in the United States entry-level car manufacturer’s image.

Cycling meager returns, as well as the low-end brand photo written by the deductions of scale to high debt – after the traditional model of Chery will be to maximize its depth is also the Achilles heel of the bone marrow.

In 2008, Chery Automobile 356,000 full-year sales figures in 2007 compared to 380,000 has dropped by nearly 10 percent, and 480,000 in early fall far short of the planning. It is also in this year, Yao Yin and quietly changed its name to “Yin Yue the same”, suggesting a rapid change to start.

The plight of Chery Automobile is China’s domestic manufacturers of the portrayal of the fate of groups. According to China Association of Automobile Manufacturers report that this year, including SAIC, Chery Automobile, Jianghuai Automobile, Brilliance Auto, including the mainstream of the local car company’s profits are lower than the previous year the total growth rate in the -85.14% -1.57% to between. But at the same time, the weather is also a new beginning.

Another high-end early in the transition to self-brand vehicle businesses – Geely Automobile has started to relish the dividends to enhance the brand. In February 2009, in the Hong Kong-listed Geely Automobile broadcast earnings in 2008 contrasted with 2007 has expanded considerably, earnings advanced cycling.

At present, sales of Geely Automobile Chery only 2 / 3, the transition to start only two years or so, and these results are in recession gained market environment, making the deduction Chery ourselves. In fact, Chery has been seeking the introduction of higher-level models, the result is always as expected.

Since 2004, Chery’s sales structure, QQ from 80% of the share fallen to 30-40% between. In 2008 as an demonstration, QQ sequence traded about 133,000 flats, the total sales 36%; A5, A1, the new Cown, Oriental Son, for example Taiwan, were traded round 150,000, accounting for 42% of the total sales volume. But the Oriental Son of its most high-end forms cost less than 15 million yuan, Chery is still stagnant in the low-end market, Yin Yue with a genuine need to change.

“The new brand will be two LaCrosse, Camry, such as Europe, Japan launched the direct competition between models, prices from 200,000 to 300,000 yuan.” Listed on the site, Yin Yue told with “Global Entrepreneur,” “Taking a panoramic view of world-class car companies, none of them are relying on small cars, in the realization of low-end cars, China’s auto industry needs high-end products, technologies and brands. “accustomed to the acceleration of the Chery did not give an inordinate amount of time set aside its own, to squeeze into the cross-car difficult transition club action, just 5-6 years.

It sounds quite exciting. From the uncultivated land, by a situation of open QQ Chery cars now are trying to create a CHERY Chery brand cars in China and high-end brands and RELY Wei-lin Riich, micro-car brand Kairui KARRY-based multi-brand empire. When the Saab, Opel, Volvo, when they wait for the right price, Chery has been added to this dramatic shift.

In detail, enhance the emblem likeness and multi-brand scheme is to present China’s own emblem of collective aspirations car. Technical know-how built up over the years, they have been reluctant to attach to low-end market, but rather into the major battlefield of transnational companies enlist in head-on confrontation. Chery in dimensions and commerce place, it desires more than Geely (Geely owns, Global Hawk, Dorsett, England brand) to proceed further.

However, even if founded on widespread sense, directed at high-end Camry far in transition will not be smooth. Chery (Riich) is anticipated to launch in 2009 in 5 high-end traveller vehicles, and Wei-lin will be the introduction of 4 high-end financial vehicle, the two emblems, respectively, the annual aim is to “protect 50,000 for 60,000.”

Rising voices questioned. First, even so the transition to high-end, but immobile persisted Chery unvarying volume manufacturing style, no thorough changes. And, (Riich), Wei-lin sales objectives are also fairly stunned the industry. To Rongwei, MG based on the recording market for couple years, SAIC’s objective this year is 50,000, but the couple together.

Bottlenecks that have been touched Chery, the Shudao excursion, but also have no choice. Fortunately, Chery came from that.

Who is directing modification

For the transition in the high-end 6 In fact, it started years ago, the first model is the Oriental Son 6. Now, when it’s in transition as a representative of Chery, G6 debut, the company is losing: the scale of the expansion of the factory several times, with dozens of subsidiaries, employees from thousands of people to expand to 2 million people.

However, solidarity and transformation, management and R & D team is the stability and efficiency. 6 years, Chery has gone through turmoil. 10 more than initially led by Europe and the United States returned to Dr. Chery Automobile Research Institute, has almost completed a large-scale change. Since 2005, Chery Automobile Engineering Research Institute of the former president of Min, vice president and deputy general manager of Kan Lei, Tian Chinese, and a number of other cross-border car experienced “returnees” from the left Chery. Three years later, Yin Yue old with old classmates and partner, general manager of Chery Automobile sales Li Feng office, and this force before the Qin Hong, deputy general manager of Chery left.

These personnel changes have been widely interpreted as the drawbacks of the internal management of Chery, to a certain extent, G6, therefore the progress of the development by the disturbance. As a result, promote the progress of G6 remodeling Chery become an important part of the core team.

Switched in 2005 from Chrysler to Chery’s new security solution to replace the G6 R & D organization, then this car has begun to form, “a lot of things are starting from scratch in Chery.” Automotive Engineering Research Institute of the Chery vice president of recalled that after he was involved in the introduction of the South East of Chrysler Grand Voyager car design. In fact, the equivalent of forcing changes in the management of re-interpreting the Chery “from scratch” the road of entrepreneurship. Start with the past and the biggest difference lies in the fact that the new team to follow the structures from the outset to “internationalize” the road.

In 2008, the body in assignment of the novel protection solution, in assignment of the Austrian vitality train, air-conditioning is responsible for the Korean team, the core R & D actions, G6 R & D ultimately originating to an end. However, in high-end development endeavours will simply be round object the 2008 Olympic Games officially started. In August terminal year, sales of the original complete overseer of Brilliance JinBei perplexing Bo connected Chery, have wrongly for the into the open world at that time was to take through the placement withdrew by Li Feng.

In (Riich), Wei-lin’s brand group assemblage, the counter has ultimately been lifted, the exercise of the novel brand arrange, research and expansion, sales of the novel team. Chery to initiate an independent car sales Kirin Co., Ltd. in Anhui, the establishment of couple separate dealer network for sale of couple labels, Bo served as the complete overseer of the novel company.

“At the time come to the high-end brand Chery last year, up to now has been so busy with brand positioning, team formation, such as network planning.” Bo said that this was an unforgettable experience. Of Chery, the new release of brand new team also appeared to eliminate doubts about the right time to the outside world.

Yang is a very forceful sense of purpose. The set free of the novel brand, he summoned the every component of function survive group assemblage style and there are valued differences in the past, basic, simple, grave, in row with the placement in high-end brands. Furthermore, in lead to scuffle for hidden time, the roll-out of channels in the past they are set free as early as the start.

At present, the unicorn and the first batch has 50 dealers signed up to begin the construction of distribution line in various cities 4S shops, Bo finalized in 2009 in the 150-200 dealers, most of them from the existing dealer’s outside the search. Yang said that a new brand must have a strong sales target, but he also said frankly that “huge pressure.”

Kirin Co., Ltd. car sales executives also arise in a novel face, deputy complete overseer of German wild Chung Nga and her eleven years toiling in Japan, later Shanghai Volkswagen, POLO, and was responsible for the brand Passat planning. By the end of 2007, Chung Nga Kurono Chery connected the first worldwide company. In lead to do something high-end, Yin Yue speedily with high-end labels to participate in the planning, left ahead by its directing (Riich) and Wei-lin content of the couple novel brands.

In supplement, another Chery to set apart long-standing high-end vehicle task – Quantum Motor Company furthermore made new advancement, the international controller of McKinsey colleague, directed a group GAO has connected the business to help launch its exclusive high – end cars. Yin Yue said the identical, this is a very costly team.

47-year-old Yin Yue thoroughly fed higher with small cars in the provincial waters in the scuffle with the opponent. As Chery Automobile Co., Ltd., Yin, led the business to a set placement in which he said 12 years – this figure is examined endemic in China, meaning reincarnation.

Record is clear. Meanwhile, Chery has traded to the world total of 1.5 million motor vehicles, more than 80 places round object the world have positioned more than 400 distributors and factory 9 CKD (another 6 below construction), generating China the utmost sales, visibility the highest self-brand passenger car business. It is the default for national brand car model, to accept a high level of recognition of China’s official overseas friends flocked to – in touch later the summit, Chery unexpectedly surge to a novel journey.

March 19, Anhui Wuhu Chery Automobile listeners plants very carefully organised third of the demonstration workshop, population scheduled to suppose a novel “equipment”: a novel high-end brand (Riich) and Wei-lun (RELY), and just off the listeners row the (Riich) first limousine G6. The past 12 years, the success of Chery simply rely on a low-end brands: CHERY.

Chery obviously gone to great pains to this end. (Riich) brand LOGO old limousine with the United Kingdom Bentley (Bentley) is very similar to the signs, Wei-lin’s LOGO resembles Nissan’s Infiniti luxury brand (Infiniti), G6 is simply derived from the Chinese in the “high “the alphabet. High-end market to the EU, is on the Chery is CHERY represent the development of a simple model of large-scale act of subversion. To some extent, it could be seen as paying tribute to modern cars. In 2001, after upgrading the quality of the Sonata with the use of Jaguar (Jaguar) similar to the design, thus changing the modern low-cost car market in the United States entry-level car manufacturer’s image.

Cycling meager earnings, as well as the low-end emblem likeness conceived by the expansion of scale to high liability – when the customary form of Chery will be to maximize its deepness is furthermore the Achilles heel of the skeletal part marrow.

In 2008, Chery Automobile 356,000 full-year sales figures in 2007 compared to 380,000 has dropped by nearly 10 percent, and 480,000 in early fall far short of the planning. It is also in this year, Yao Yin and quietly changed its name to “Yin Yue the same”, suggesting a rapid change to start.

The plight of Chery Automobile is China’s household manufacturers of the portrayal of the destiny of groups. According to China Association of Automobile Manufacturers report that this year, encompassing SAIC, Chery Automobile, Jianghuai Automobile, Brilliance Auto, encompassing the mainstream of the localized vehicle company’s earnings are smaller than the preceding year the total development rate in the -85.14% -1.57% to between. But at the identical time, the climate is furthermore a new beginning.

Another high-end early in the transition to self-brand car businesses – Geely Automobile has commenced to enjoy the dividends to improve the brand. In February 2009, in the Hong Kong-listed Geely Automobile transmitted returns in 2008 equated with 2007 has enhanced meaningfully, returns transformed cycling.

At present, sales of Geely Automobile Chery only 2 / 3, the transition to start only two years or so, and these results are in recession gained market environment, making the deduction Chery ourselves. In fact, Chery has been seeking the introduction of higher-level models, the result is always as expected.

Since 2004, Chery’s sales plan, QQ from 80% of the portion fell to 30-40% between. In 2008 as an case, QQ series traded come seal 133,000 cubicles, the total sales 36%; A5, A1, the novel Cown, Oriental Son, such as Taiwan, were traded round object 150,000, accounting for 42% of the total sales volume. But the Oriental Son of its bulk high-end models priced smaller diagram than 15 million yuan, Chery is immobile stagnant in the low-end market, Yin Yue with a real deficiency to change.

“The new brand will be two LaCrosse, Camry, such as Europe, Japan launched the direct competition between models, prices from 200,000 to 300,000 yuan.” Listed on the site, Yin Yue told with “Global Entrepreneur,” “Taking a panoramic view of world-class car companies, none of them are relying on small cars, in the realization of low-end cars, China’s auto industry needs high-end products, technologies and brands. “accustomed to the acceleration of the Chery did not give an inordinate amount of time set aside its own, to squeeze into the cross-car difficult transition club action, just 5-6 years.

It sounds quite exciting. From the uncultivated land, by a situation of open QQ Chery cars now are trying to create a CHERY Chery brand cars in China and high-end brands and RELY Wei-lin Riich, micro-car brand Kairui KARRY-based multi-brand empire. When the Saab, Opel, Volvo, when they wait for the right price, Chery has been added to this dramatic shift.

In detail, enhance the emblem likeness and multi-brand scheme is to present China’s own emblem of collective aspirations car. Technical know-how built up over the years, they have been reluctant to attach to low-end market, but rather into the major battlefield of transnational companies enlist in head-on confrontation. Chery in dimensions and commerce place, it desires more than Geely (Geely owns, Global Hawk, Dorsett, England brand) to proceed further.

However, even if based on regular sense, directed at high-end Camry far in transition not able to be smooth. Chery (Riich) is in all prospect to launch in 2009 in 5 high-end passenger cars, and Wei-lin will be the introduction of 4 high-end commercial motor vehicle, the couple labels, respectively, the every year objective is to “protect 50,000 for 60,000.”

Rising voices questioned. First, even so the transition to high-end, but immobile persisted Chery unvarying volume manufacturing style, no thorough changes. And, (Riich), Wei-lin sales objectives are also fairly stunned the industry. To Rongwei, MG based on the recording market for couple years, SAIC’s objective this year is 50,000, but the couple together.

Bottlenecks that have been touched Chery, the Shudao excursion, but also have no choice. Fortunately, Chery came from that.

Who is directing modification

For the transition in the high-end 6 In sighting, it commenced years ago, the first model is the Oriental Son 6. Now, after it’s in transition as a spokesperson of Chery, G6 debut, the business is losing: the scale of the deductions of the factory some times, with dozens of subsidiaries, personnel from thousands of population to enlarge to 2 million people.

However, solidarity and transformation, management and R & D team is the stability and efficiency. 6 years, Chery has gone through turmoil. 10 more than initially led by Europe and the United States returned to Dr. Chery Automobile Research Institute, has almost completed a large-scale change. Since 2005, Chery Automobile Engineering Research Institute of the former president of Min, vice president and deputy general manager of Kan Lei, Tian Chinese, and a number of other cross-border car experienced “returnees” from the left Chery. Three years later, Yin Yue old with old classmates and partner, general manager of Chery Automobile sales Li Feng office, and this force before the Qin Hong, deputy general manager of Chery left.

These personnel changes have been widely interpreted as the drawbacks of the internal management of Chery, to a certain extent, G6, therefore the progress of the development by the disturbance. As a result, promote the progress of G6 remodeling Chery become an important part of the core team.

Switched in 2005 from Chrysler to Chery’s novel protection solution to depose the G6 R & D organization, afterward this car has commenced to type, “a lot of item are commencing from scratch in Chery.” Automotive Engineering Research Institute of the Chery vice president of recollected that later he was fascinated in the introduction of the South East of Chrysler Grand Voyager car design. In sighting, the corresponding of compelling modifications in the authorities of re-interpreting the Chery “from scratch” the boulevard of entrepreneurship. Start with the past and the greatest difference lies in the sighting that the novel team to pursue the constructions from the outset to “internationalize” the road.

In 2008, the body in charge of the new security solution, in charge of the Austrian power train, air-conditioning is responsible for the Korean team, the core R & D efforts, G6 R & D finally coming to an end. However, in high-end transformation projects will only be around the 2008 Olympic Games officially started. In August last year, sales of the original general manager of Brilliance JinBei mysterious Bo joined Chery, have mistaken for the outside world at that time was to take over the position left by Li Feng.

In (Riich), Wei-lin’s emblem seminar, the response has eventually been hoisted, the use of the new emblem conceive, study and development, sales of the new team. Chery to set up an unaligned vehicle sales Kirin Co., Ltd. in Anhui, the establishment of two distinct trader mesh for sale of two emblems, Bo assisted as the general supervisor of the new company.

“At the time arrive to the high-end emblem Chery last year, up to now has been so engaged with emblem positioning, group formation, for example mesh planning.” Bo said that this was an unforgettable experience. Of Chery, the new issue of emblem new group furthermore emerged to eradicate concerns about the right time to the out-of-doors world.

Yang is a very strong sense of purpose. The release of the new brand, he called the whole event live conference style and there are significant differences in the past, simple, simple, solemn, in line with the position in high-end brands. Furthermore, in order to fight for lost time, the roll-out of channels before they are released as early as the start.

At present, the unicorn and the first batch has 50 dealers marked up to start the building of circulation line in diverse towns 4S stores, Bo finalized in 2009 in the 150-200 dealers, most of them from the living dealer’s out-of-doors the search. Yang said that a new emblem should have a powerful sales goal, but he furthermore said candidly that “huge pressure.”

Kirin Co., Ltd. vehicle sales bosses furthermore emerge in a new face, deputy general supervisor of German untamed Chung Nga and her eleven years employed in Japan, after Shanghai Volkswagen, POLO, and was to blame for the emblem Passat planning. By the end of 2007, Chung Nga Kurono Chery connected the first worldwide company. In alignment to do certain thing high-end, Yin Yue rapidly with high-end emblems to take part in the designing, put ahead by its premier (Riich) and Wei-lin content of the two new brands.

In supplement, another Chery to set aside long-standing high-end car endeavour – Quantum Motor Company also organised novel progress, the global director of McKinsey friend, led a team GAO has connected the business to assist launch its unique high – end cars. Yin Yue said the same, this is a very expensive team.