April 28, 2009
Beijing Telecom 3G hair open their 3G wireless telephone number recorded early in May
For 3G, since May 2000, the International Telecommunication Union formally broadcast three 3G measures have been 9 years since, and this time last year at the jump prescribed implementation. Fool hurry in and between the Qingming Festival, Beijing Telecom begun its 3G financial hair, but furthermore a affirmation of time of appearance of 3G Beijing.
Beijing the first year to go in the 3G
April 3 Friday are to select this day for its 3G hair businesses, China Telecom Beijing has undergone a choice. Beijing Telecom Marketing Management General supervisor Zhang Chun-yu said that Beijing Telecom’s 3G mesh prepared by the end of March on the Well, the initial April 1 Preparation its hair, but at 1 April Fool’s Day are overseas and can not choose the instant of its hair, it moved the next two days.
3G in China are probably the longest of the speculation of communications technology, such a term so that the major even if it was impossible to collect waste people may be aware, this is not an easy task. Beijing is not before the 3G network and its hair, but Beijing Mobile’s TD-SCDMA last year, when opened, the letter has not yet issued 3G licenses, TD be considered pilot 3G network, and has been considered also to be perfected.
“3G races of up to 2G of 20 times, identical to the U.S. presents a livelihood to facilitate a broader prospects.” Scramble for China Unicom in Beijing former to its 3G hair, Liu Bo, general supervisor of Beijing Telecom seems to exceptional exhilaration, he said so.
Sitting in a portal between the interview, he cites a vivid example: “2 trillion in the general request for paid job of the Internet should be adequate, and be competent to realise a 2 trillion what? In other remarks, if I fitted a quasi-high-definition camera apparatus, then at any one placement in Beijing discharging the video content can be spread through 3G, and accuracy. ”
China Telecom CDMA since been taken over, it is very needed to a hard job to step up to redevelopment 3G. Throughout the more than 3840 foundation places throughout Beijing, to March 31 had been upgraded to the 3026 foundation place 3G, the ratio of the total Beijing about 80 out of 100 of CDMA foundation places and foundation place every day at dozens of been upgraded.
3G Marketing Strategy
Beijing Telecom’s 3G selling approach in item is worth studying.
Jiangsu Telecom to launch fixed-line package with a distinct set of E9, Beijing Telecom’s 3G packages evolving more and more “pure”, this is because Beijing’s fixed-line telecommunications is not a gigantic dwelling users. Such as remainder of C + W + E form, as with Jiangsu Telecom, Beijing Telecom 3G on that business card users may use three types of systems at the identical time, in the EVDO mesh treatment locality, you can use the 3G mesh EVDO Internet; WLAN warm locations in the wireless broadband district (mainly applicable to the south provinces and towns in the roaming users) can relish a higher rate of WLAN high-speed Internet access; EVDO and WLAN at all or no treatment in localities not enclosed, you can use the CDMA 1X mesh, and CDMA 1X systems fundamentally all over the town of Beijing every corner and interior.
Beijing released under the 3G telecommunications charges, 3G package and the package is divided into monthly two years. Course in one of the most cost-effective package, such as “160 years of local gift card,” Beijing month includes 300 hours of local and national roaming 5 hours, 13 natural to use, the only pre-charge Internet access fees of 1,740 yuan. There are also a number of packages in package files, especially suitable for those who travel often, to achieve, regardless of roaming Internet access and local policy.
As can be seen from above, Beijing Telecom, a marketing strategy is a long time and billing. Another important feature of his, as long as more than half a year up on the 3G card free of charge.
However, Beijing is the Beijing district of telecommunications initial 2G mesh business card on the “boss”, how to appeal the living 2G users to improvement to 3G users?
Beijing Telecom Liang bao jun Assistant General Manager said that in 2G, we retained the 50 yuan and 100 yuan of these two packages, but on more than 100 charges, including 200 yuan and 300 million users have upgraded this time, ” Beijing is now 2 trillion of the ADSL market price is 168 yuan monthly, in fact our monthly price lower than this number, so there is certainly attractive, an increase of nearly 20 times the rate, the original 2G users certainly are willing to upgrade. ”
3G wireless telephone market early in May
It is worth noting that the course of Beijing Telecom in general there is no day without limiting get access to to the Internet. This, Liang bao jun said that the bundle in detail presents the 200 hours or 300 hours is sufficient for the client, which is matching to more than seven hours every day or 10 hours a day. Internet is mostly a day should not be aghast there is some users for example Internet cafes or long-term occupation, the influence of the use of U.S. to avert the 24-hour, 31 days so the U.S. occupation of mesh resources.
Another suspect is that the 3G Beijing Telecom is the hair on its web small discern, there is no 3G portable phone. This, Liang bao jun described that this time we should declare a without bias yardstick rehearse, we are chatting about 3G, this time very distinctly registered the label of the enterprise called 3G wireless broadband services, the next step we are energetically organising for the 3G portable handset enterprise, 3G Initial portable registered probable at the time early in May.
About the readiness of 3G portable handset, he said, now is the paragraph in the investigate counts are not mostly highly charge prices.
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