For 3G, since May 2000, the International Telecommunication Union officially announced three 3G standards have been 9 years since, and this time last year at the spring formal implementation. Fool rush in and between the Qingming Festival, Beijing Telecom started its 3G commercial hair, but also a declaration of time of arrival of 3G Beijing.

Beijing the first year to go in the 3G

April 3 Friday are to select this day for its 3G hair businesses, China Telecom Beijing has undergone a choice. Beijing Telecom Marketing Management General supervisor Zhang Chun-yu said that Beijing Telecom’s 3G mesh prepared by the end of March on the Well, the initial April 1 Preparation its hair, but at 1 April Fool’s Day are overseas and can not choose the instant of its hair, it moved the next two days.

3G in China are possibly the longest of the guesswork of communications technical knowledge, such a time span in order that the greatest even if it was impractical to accumulate waste population may be mindful, this is not an not hard task. Beijing is not before the 3G web and its hair, but Beijing Mobile’s TD-SCDMA last year, when opened, the message has not yet distributed 3G certificates, TD be deliberated direct 3G web, and has been deliberated in addition to be perfected.

“3G races of up to 2G of 20 times, identical to the U.S. presents a livelihood to facilitate a broader prospects.” Scramble for China Unicom in Beijing former to its 3G hair, Liu Bo, general supervisor of Beijing Telecom seems to exceptional exhilaration, he said so.

Sitting in a portal between the interview, he cites a vivid example: “2 trillion in the general request for paid job of the Internet should be adequate, and be competent to realise a 2 trillion what? In other remarks, if I fitted a quasi-high-definition camera apparatus, then at any one placement in Beijing discharging the video content can be spread through 3G, and accuracy. ”

China Telecom CDMA since been taken over, it is very needed to a hard job to step up to redevelopment 3G. Throughout the more than 3840 foundation places throughout Beijing, to March 31 had been upgraded to the 3026 foundation place 3G, the ratio of the total Beijing about 80 out of 100 of CDMA foundation places and foundation place every day at dozens of been upgraded.

3G Marketing Strategy

Beijing Telecom’s 3G trading scheme in detail is worth studying.

Jiangsu Telecom to launch fixed-line bundle with a different set of E9, Beijing Telecom’s 3G packages becoming more and more “pure”, this is because Beijing’s fixed-line telecommunications is not a huge home users. Such as the rest of C + W + E model, as with Jiangsu Telecom, Beijing Telecom 3G on that card users may use three kinds of networks at the same time, in the EVDO network coverage area, you can use the 3G network EVDO Internet; WLAN hot spots in the wireless broadband region (mainly applicable to the southern provinces and cities in the roaming users) can enjoy a higher rate of WLAN high-speed Internet access; EVDO and WLAN at all or no coverage in areas not covered, you can use the CDMA 1X network, and CDMA 1X networks basically all over the city of Beijing every corner and interior.

Beijing issued under the 3G telecommunications allegations, 3G bundle and the bundle is split up into monthly two years. Course in one of the most cost-effective bundle, for example “160 years of localized gift card,” Beijing month encompasses 300 hours of localized and nationwide roaming 5 hours, 13 natural to use, the only pre-charge Internet get access to charges of 1,740 yuan. There are furthermore several packages in bundle documents, particularly apt for those who journey often, to accomplish, despite of roaming Internet get access to and localized policy.

As can be glimpsed from overhead, Beijing Telecom, a trading scheme is a long time and billing. Another significant characteristic of his, as long as more than half a year up on the 3G business card free of charge.

However, Beijing is the Beijing district of telecommunications initial 2G mesh business card on the “boss”, how to appeal the living 2G users to improvement to 3G users?

Beijing Telecom Liang bao jun Assistant General Manager said that in 2G, we saved the 50 yuan and 100 yuan of these two packages, but on more than 100 accusations, embracing 200 yuan and 300 million users have upgraded this time, ” Beijing is now 2 trillion of the ADSL market charge is 168 yuan monthly, in item our monthly charge worse than this number, so there is surely bewitching, an advance of close to 20 times the rate, the primary 2G users surely are keen to upgrade. ”

3G portable handset market early in May

It is worth noting that the course of Beijing Telecom in general there is no day without limiting get access to to the Internet. This, Liang bao jun said that the bundle in detail presents the 200 hours or 300 hours is sufficient for the client, which is matching to more than seven hours every day or 10 hours a day. Internet is mostly a day should not be aghast there is some users for example Internet cafes or long-term occupation, the influence of the use of U.S. to avert the 24-hour, 31 days so the U.S. occupation of mesh resources.

Another question is that the 3G Beijing Telecom is the hair on its mesh business card, there is no 3G wireless phone. This, Liang bao jun clarified that this time we should state a equitably benchmark perform, we are conversing about 3G, this time apparently recorded the title of the enterprise called 3G wireless broadband services, the next step we are dynamically organising for the 3G wireless telephone enterprise, 3G Initial wireless recorded likely at the time early in May.

About the readiness of 3G mobile phone, he said, now is the paragraph in the test scores are not particularly expensive prices.

For 3G, since May 2000, the International Telecommunication Union formally broadcast three 3G measures have been 9 years since, and this time last year at the jump prescribed implementation. Fool hurry in and between the Qingming Festival, Beijing Telecom begun its 3G financial hair, but furthermore a affirmation of time of appearance of 3G Beijing.

Beijing the first year to go in the 3G

April 3 Friday are to decide this day for its 3G hair financial gatherings, China Telecom Beijing has undergone a choice. Beijing Telecom Marketing Management General director Zhang Chun-yu said that Beijing Telecom’s 3G web geared up by the end of March on the Well, the primary April 1 Preparation its hair, but at 1 April Fool’s Day are overseas and can not pick the time of its hair, it moved the next two days.

3G in China are likely the longest of the conjecture of communications expertise, such a period in order that the foremost even if it was unrealistic to assemble waste persons may be cognizant, this is not an very easy task. Beijing is not before the 3G mesh and its hair, but Beijing Mobile’s TD-SCDMA last year, when opened, the note has not yet handed out 3G permits, TD be advised navigate 3G mesh, and has been advised furthermore to be perfected.

“3G drives too fast of up to 2G of 20 times, very comparable to the U.S. gives a livelihood to facilitate a broader prospects.” Scramble for China Unicom in Beijing earlier to its 3G hair, Liu Bo, general director of Beijing Telecom becomes noticeable to extraordinary fervour, he said so.

Sitting in a portal between the interview, he cites a vivid example: “2 trillion in the general application of the Internet should be enough, and be able to achieve a 2 trillion what? In other words, if I installed a quasi-high-definition camera equipment, then at any one location in Beijing shooting the video content can be transmitted through 3G, and accuracy. ”

China Telecom CDMA since been taken over, it is very needed to a hard job to step up to redevelopment 3G. Throughout the more than 3840 foundation places throughout Beijing, to March 31 had been upgraded to the 3026 foundation place 3G, the ratio of the total Beijing about 80 out of 100 of CDMA foundation places and foundation place every day at dozens of been upgraded.

3G Marketing Strategy

Beijing Telecom’s 3G marketing strategy in fact is worth studying.

Jiangsu Telecom to launch fixed-line package with a distinct set of E9, Beijing Telecom’s 3G packages evolving more and more “pure”, this is because Beijing’s fixed-line telecommunications is not a gigantic dwelling users. Such as remainder of C + W + E form, as with Jiangsu Telecom, Beijing Telecom 3G on that business card users may use three types of systems at the identical time, in the EVDO mesh treatment locality, you can use the 3G mesh EVDO Internet; WLAN warm locations in the wireless broadband district (mainly applicable to the south provinces and towns in the roaming users) can relish a higher rate of WLAN high-speed Internet access; EVDO and WLAN at all or no treatment in localities not enclosed, you can use the CDMA 1X mesh, and CDMA 1X systems fundamentally all over the town of Beijing every corner and interior.

Beijing liberated under the 3G telecommunications accusations, 3G parcel and the parcel is pulled apart into monthly two years. Course in one of the most cost-effective parcel, for instance “160 years of restricted gift card,” Beijing month embraces 300 hours of restricted and countrywide roaming 5 hours, 13 natural to use, the only pre-charge Internet entry to payments of 1,740 yuan. There are in addition some packages in parcel records, principally appropriate for those who tour often, to realise, in spite of of roaming Internet entry to and restricted policy.

As can be observed from atop, Beijing Telecom, a selling approach is a long time and billing. Another valued aspect of his, as long as more than half a year up on the 3G small discern free of charge.

However, Beijing is the Beijing territory of telecommunications primary 2G web small discern on the “boss”, how to captivate the surviving 2G users to redevelopment to 3G users?

Beijing Telecom Liang bao jun Assistant General Manager said that in 2G, we saved the 50 yuan and 100 yuan of these two packages, but on more than 100 accusations, embracing 200 yuan and 300 million users have upgraded this time, ” Beijing is now 2 trillion of the ADSL market charge is 168 yuan monthly, in item our monthly charge worse than this number, so there is surely bewitching, an advance of close to 20 times the rate, the primary 2G users surely are keen to upgrade. ”

3G portable handset market early in May

It is worth noting that the course of Beijing Telecom in general there is no day without limiting access to the Internet. This, Liang bao jun said that the package in fact provides the 200 hours or 300 hours is enough for the user, which is equivalent to more than seven hours every day or 10 hours a day. Internet is mainly a day should not be afraid there is some users such as Internet cafes or long-term occupation, the impact of the use of U.S. to prevent the 24-hour, 31 days so the U.S. occupation of network resources.

Another suspect is that the 3G Beijing Telecom is the hair on its web small discern, there is no 3G portable phone. This, Liang bao jun described that this time we should declare a without bias yardstick rehearse, we are chatting about 3G, this time very distinctly registered the label of the enterprise called 3G wireless broadband services, the next step we are energetically organising for the 3G portable handset enterprise, 3G Initial portable registered probable at the time early in May.

About the readiness of 3G wireless telephone, he said, now is the paragraph in the check tallies are not especially costly prices.