2009 China’s auto electronics industry has developed rapidly

2008 China’s auto electronics commerce has evolved quickly, but the worsening external natural environment and numerous other harmful components make the prospects for 2009 commerce origin for concern. In alignment to grab more apparently the economic urgent position in 2009 against the backdrop of the development of China’s electronics commerce context, this item proceed to well-known study organisations, analysts, and readers to share their expert automotive electronics commerce investigation and outlook.

The method of household automotive electronics commerce will extend to make deeper the urgent position

CCID Consulting, director of automotive and semiconductor business Chong Li

In recent years, China’s automotive industry in addition to increased production, the passenger cars significantly speed up the pace of product upgrades, and in this round of product upgrades, the domestic automotive electronic increasingly become one of the most significant sign. The second half of 2008, the global financial crisis, China’s auto production industry has not been widely expected before the breakthrough of the 10 million mark, in the face of possible industrial turmoil will continue, together with the emerging of “tax reform” proposal, 2009 China’s auto industry will develop in the direction towards what? The Chinese automotive electronics market, which will be affected?

From the present pattern, the development of China’s automobile commerce may be a minor slowdown in the stride, but the economic urgent position triggered by turmoil on the automotive electronics commerce and will not have much market influence, on the opposing, it furthermore may lead vehicle electronics market went into a new era.

First of all, in today’s monetary circumstances, the automotive yield market is locked-in to become more and more fierce struggle, automotive manufacturers in augmentation to charge slices, the advanced portion is the most effectual means of struggle, and advanced portion method, the rate of drive vehicle using electronics apparatus will be enhanced significantly. Automotive market in 2008 from the purpose of scenery, this “does not advance the allotment of” – or even “increase the size and price” means the struggle has been considerable use of the more motor vehicle manufacturers, and with the more and more sombre configurations of market struggle, more lavish “increase the size of” imperative.

Secondly, if the collection of “fuel tax”, small cars will become the new darling of the market, while small cars for the upgrading of the automotive industry will become the next focus of development. In order to meet consumer demand, many in high-end electronic products in automobiles will be transplanted to small cars, the future of small displacement cars will be complete in the consumer electronics show in front of configurations.

Third, the “fuel tax” assemblage makes hybrid vehicle market has one time afresh aroused much attention. Over the years, encompassing Chery, BYD, for example localized emblems, encompassing numerous vehicle manufacturers in the hybrid vehicle has finished many of work, the merchandise matures and charges down turn, hybrid market in 2008 is anticipated to start prescribed scale. In hybrids, the automotive electronics goods usually share the cost of more than 40%, some even to more than 60% hybrid market over the next couple of years will no question become China’s automotive electronics market new impetus to the development.

To addition up, the gale in the commerce, from vehicle output, the part of automotive electronics goods in the market capability development will be slowed down down, but from another issue of outlook, this commerce turmoil has the promise to become automotive electronics market into a new phase.

Car navigation yield unlimited prospects for the development of extensive

IMS Research analyst Liu ling qing

If you are concerned about China’s automobile market, you will find that car navigation systems now have not only high-end cars in the high-allocation model. A lot of the price from 150,000 to 200,000 RMB is also about family cars loaded with navigation system launched version of the navigation. In addition, as a lot of media publicity as well as the navigation system hardware and software become more perfect, “driving with navigation” concept is increasingly being accepted by the vast number of consumers.

Detailed examination of China’s motor vehicle audio, motor vehicle computer disc motor vehicle navigation procedure and the position quo and market characteristics, IMSResearch on the future development of these yield to make the prediction, and that the vehicle navigation procedure is the development of these three yield the most fast-moving field.

As a result of pre-installed in-vehicle navigation systems, as well as 1.6 ~ 2.5L displacement 2.5L models loaded in the rising proportion is expected to pre-installed in China in 2015 the sales of car navigation systems will exceed 2.3 billion U.S. dollars. For the time being, China’s pre-installed vehicle navigation systems market is still largely monopolized by foreign brands. Not only the rapid development of the market pre-installed, installed after the car navigation products are expected to usher in a period of rapid growth. Different from the pre-installed vehicle navigation systems market was the monopoly of foreign giants, China’s own brands in the post-mounted car navigation product market occupies a considerable share of the market. More representative of their own brands include helpful, such as day camp and Huayangosaurus. Because of the relatively more competitive price advantage and relatively perfect sales network of support, after China’s own brand products, car navigation equipment development momentum has been completely overshadowed by a number of well-known foreign brands. However, due to portable navigation systems and navigation of the strong impact of mobile phones, the Chinese car navigation systems installed after the market competition will be more fierce.