April 29, 2009
2009 China’s auto electronics commerce has evolved quickly
2008 China’s auto electronics development has deduced speedily, but the declining external surroundings and more other undesirable elements make the prospects for 2009 development source for concern. In rank to seize more very distinctly the fiscal critical purpose in 2009 against the setting of the development of China’s electronics development context, this portion depart to well-known examine schools, analysts, and readers to share their certified automotive electronics development examination and outlook.
The method of in the household automotive electronics development will carry on to increase the extent down the critical purpose
CCID Consulting, chief director of automotive and semiconductor enterprise Chong Li
In recent years, China’s automotive industry in addition to increased production, the passenger cars significantly speed up the pace of product upgrades, and in this round of product upgrades, the domestic automotive electronic increasingly become one of the most significant sign. The second half of 2008, the global financial crisis, China’s auto production industry has not been widely expected before the breakthrough of the 10 million mark, in the face of possible industrial turmoil will continue, together with the emerging of “tax reform” proposal, 2009 China’s auto industry will develop in the direction towards what? The Chinese automotive electronics market, which will be affected?
From the current form, the development of China’s automobile industry may be a slight slowdown in the pace, but the financial crisis triggered by turmoil on the automotive electronics industry and will not have much market impact, on the contrary, it also may lead vehicle electronics market entered a new era.
First of all, in today’s monetary circumstances, the automotive yield market is locked-in to become more and more fierce struggle, automotive manufacturers in augmentation to charge slices, the advanced portion is the most effectual means of struggle, and advanced portion method, the rate of drive vehicle using electronics apparatus will be enhanced significantly. Automotive market in 2008 from the purpose of scenery, this “does not advance the allotment of” – or even “increase the size and price” means the struggle has been considerable use of the more motor vehicle manufacturers, and with the more and more sombre configurations of market struggle, more lavish “increase the size of” imperative.
Secondly, if the collection of “fuel tax”, small cars will become the new darling of the market, while small cars for the upgrading of the automotive industry will become the next focus of development. In order to meet consumer demand, many in high-end electronic products in automobiles will be transplanted to small cars, the future of small displacement cars will be complete in the consumer electronics show in front of configurations.
Third, the “fuel tax” collection makes hybrid car market has once again aroused much attention. Over the years, including Chery, BYD, such as local brands, including many car manufacturers in the hybrid vehicle has done a lot of work, the product matures and costs decline, hybrid market in 2008 is expected to start formal scale. In hybrids, the automotive electronics products generally share the cost of more than 40%, some even to more than 60% hybrid market over the next few years will no doubt become China’s automotive electronics market new impetus to the development.
To addition up, the gale in the commerce, from vehicle output, the part of automotive electronics goods in the market capability development will be slowed down down, but from another issue of outlook, this commerce turmoil has the promise to become automotive electronics market into a new phase.
Car navigation goods unlimited prospects for the development of very broad
IMS Research analyst Liu ling qing
If you are concerned about China’s automobile market, you will find that car navigation systems now have not only high-end cars in the high-allocation model. A lot of the price from 150,000 to 200,000 RMB is also about family cars loaded with navigation system launched version of the navigation. In addition, as a lot of media publicity as well as the navigation system hardware and software become more perfect, “driving with navigation” concept is increasingly being accepted by the vast number of consumers.
Detailed examination of China’s motor vehicle audio, motor vehicle computer disc motor vehicle navigation procedure and the position quo and market characteristics, IMSResearch on the future development of these yield to make the prediction, and that the vehicle navigation procedure is the development of these three yield the most fast-moving field.
As a outcome of pre-installed in-vehicle navigation schemes, as well as 1.6 ~ 2.5L displacement 2.5L forms laden in the increasing percentage is anticipated to pre-installed in China in 2015 the sales of vehicle navigation schemes will exceed 2.3 billion U.S. dollars. For the time being, China’s pre-installed vehicle navigation schemes market is still mostly monopolized by foreign brands. Not only the fast development of the market pre-installed, established after the vehicle navigation goods are anticipated to escort in a time span of fast growth. Different from the pre-installed vehicle navigation schemes market was the monopoly of foreign monsters, China’s own emblems in the post-mounted vehicle navigation merchandise market lives at a substantial share of the market. More agent of their own emblems encompass cooperative, for example day bivouac and Huayangosaurus. Because of the somewhat more comparable cost benefit and somewhat flawless sales mesh of support, after China’s own emblem goods, vehicle navigation gear development impetus has been absolutely overshadowed by several well-known foreign brands. However, due to portable navigation schemes and navigation of the powerful influence of wireless telephones, the Chinese vehicle navigation schemes established after the market affray will be more fierce.
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